Inspiring Stories 036 – Nir Eyal

Inspiring Stories 036 – Nir Eyal

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business ReviewTime Magazine, and Psychology Today.

Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), (acquired by Spotify), Kahoot! (KAHOOT-ME.OL)CanvaHomelight, Product HuntMarco PoloByte FoodsFocusMateDynamicareWise App, and Sunnyside.

Nir attended The Stanford Graduate School of Business and Emory University.

In this episode we talk about:

  • How being distracted is a decision point and how to make time for traction instead based on your value system.
  • Nir gives a much-needed formula for releasing the guilt of taking time to yourself.
  • He gives an outstanding response to my final question on advice, alongside a very valuable answer to one of my community members on how to avoid doom scrolling when your place of work requires you to use two-factor authentication using your mobile.

Find out more about Nir’s work:

Indistractible – the book:

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