The hail thunderstorm commands attention ⛈️…
Today was supposed to be Elsie’s sports day.
It was cancelled because of a thunderstorm forecast.
This morning, standing in bright sunshine, I joked that it probably wouldn’t even rain.
At exactly 1:30pm, the sky had other ideas.
Not just a thunderstorm.
A hail thunderstorm ⛈️⛈️⛈️.
Everyone was at the window watching.
That’s the thing about a storm.
It commands attention.
Professional positioning works the same way.
One question
Does your LinkedIn profile draw people in to look further or is it like a dusty old CV?
One insight
Most people use LinkedIn as a record of where they’ve been.
The problem is that opportunities are created by where you’re going.
If your profile doesn’t reflect your next step, it will attract opportunities from your past.
At best, you’ll be approached for roles you could have done five years ago.
At worst, you’ll look disengaged from your own career.
One action
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